Universities on YouTube

2020 YouTube University Rankings


This uniRank page provides some information on the adoption of the social platform YouTube among higher education institutions and leads to the most comprehensive list of Universities and Colleges with an official presence on YouTube. The list is arranged alphabetically by country name and then ranked by the total number of subscribers. YouTube data/rankings are extracted and published twice a year and the current first edition is based on data extracted in May 2020.

1) uniRank YouTube Adoption Rate

Currently an estimated 8,381 out of a total of 13,723 higher education institutions included in the uniRank database have adopted an official institutional YouTube page. The estimated number of Universities adopting a YouTube page has been calculated by identifying institutional YouTube pages through two methods:

  • direct submission from Universities
  • a search of YouTube channel links publicly published in the Universities' homepages
For this reason the above number and the uniRank YouTube Adoption Rate below could be underestimated if Universities have not submitted a YouTube page to us and/or if they do not publicly publish a link to their official YouTube channel in their website's homepage.


  Oct 2018 May 2019 Oct 2019 May 2020
Total number of Universities in uniRank 13,590 13,598 13,619 13,723
Number of Universities on YouTube 7,019 7,589 8,153 8,381
uniRank YouTube Adoption Rate 51.65% 55.81% 59.86% 61.07%

2) Popularity and Engagement factors

University YouTube pages reach different levels of adoption, popularity and engagement depending on various factors including:

Micro Factors

  • the University's reputation and size
  • the University's overall level of online presence, web popularity and distance education adoption rate
  • the University's level of adoption and use of YouTube as an additional channel to the institutional website
Macro Factors
  • the Country's Tertiary Education size
  • the Country's level of Internet usage and connection speeds
  • the Country's level of adoption and use of YouTube as a social media platform

3) YouTube University Rankings aim and methodology

Some large Universities have adopted multiple YouTube pages associated, for example, to each Faculty and/or to each administrative area (i.e. Admissions, Marketing and Communications, Alumni, etc.). uniRank has chosen the most general institutional YouTube page for each University in order to publish its uniRank YouTube University Ranking for each country and for the top 200 Universities on YouTube listings.
The uniRank YouTube University Ranking's aim is to provide an approximate popularity index of each University in the YouTube social media platform based on the total number of subscribers; it is not intended to rank higher education organisations or their programs, by the quality of education or level of academic services provided.

4) uniRank YouTube University Rankings

Choose a country below to find out which Universities are the most popular higher education institutions on YouTube within that country:

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