This uniRank page provides some information on the adoption of the social platform YouTube among higher education institutions and leads to the most comprehensive list of Universities and Colleges with an official presence on YouTube. The list is arranged alphabetically by country name and then ranked by the total number of subscribers. YouTube data/rankings are extracted and published twice a year and the current first edition is based on data extracted in May 2020.
Currently an estimated 8,381 out of a total of 13,723 higher education institutions included in the uniRank database have adopted an official institutional YouTube page. The estimated number of Universities adopting a YouTube page has been calculated by identifying institutional YouTube pages through two methods:
|Oct 2018||May 2019||Oct 2019||May 2020|
|Total number of Universities in uniRank||13,590||13,598||13,619||13,723|
|Number of Universities on YouTube||7,019||7,589||8,153||8,381|
|uniRank YouTube Adoption Rate™||51.65%||55.81%||59.86%||61.07%|
University YouTube pages reach different levels of adoption, popularity and engagement depending on various factors including:
Some large Universities have adopted multiple YouTube pages associated, for example, to each Faculty and/or to each administrative area (i.e. Admissions, Marketing and Communications, Alumni, etc.). uniRank has chosen the most general institutional YouTube page for each University in order to publish its uniRank YouTube University Ranking™ for each country and for the top 200 Universities on YouTube listings.
The uniRank YouTube University Ranking's aim is to provide an approximate popularity index of each University in the YouTube social media platform based on the total number of subscribers; it is not intended to rank higher education organisations or their programs, by the quality of education or level of academic services provided.
Choose a country below to find out which Universities are the most popular higher education institutions on YouTube within that country: