What are the most popular Universities on YouTube? uniRank answers this question by publishing the 2023 YouTube University Ranking (April 2023 data) of all world higher-education institutions on YouTube meeting the following uniRank selection criteria:
This uniRank page also provides some information on the adoption of the social platform YouTube among higher education institutions in the world.
Choose a country below to find out which higher education institutions are the most popular on YouTube within that country:
Currently, an estimated 9,226 out of a total of 13,837 (66.68%) higher education institutions included in the uniRank database have adopted an official institutional YouTube channel. The estimated number of Universities adopting a YouTube channel has been calculated by identifying institutional YouTube channels through two methods:
|Oct 2018||May 2019||Oct 2019||May 2020||Apr 2023|
|Total number of Universities in uniRank||13,590||13,598||13,619||13,723||13,837|
|Number of Universities on YouTube||7,019||7,589||8,153||8,381||9,226|
|uniRank YouTube Adoption Rate™||51.65%||55.81%||59.86%||61.07%||66.68%|
University YouTube channels reach different levels of adoption, popularity and engagement depending on various factors including:
The uniRank YouTube University Ranking aims to provide an approximate popularity index of each University in the YouTube social media platform based on the total number of subscribers; it is not intended to rank higher education organizations or their programs, by the quality of education or level of academic services provided.
Some large Universities have adopted multiple YouTube pages associated, for example, with each Faculty and/or to each administrative area (i.e. Admissions, Marketing and Communications, Alumni, etc.). uniRank has chosen the most general institutional YouTube page for each University to publish its uniRank YouTube University Ranking™ for each country and the top 200 Universities on YouTube listings.
Find out which ones are the top 200 most popular Universities on YouTube in the world.
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