Universities on YouTube

Universities on YouTube

2024 YouTube University Rankings New

Last update: April 2024


What are the most popular Universities on YouTube? uniRank answers this question by publishing the 2024 YouTube University Ranking (April 2024 data) of all world higher-education institutions on YouTube meeting the following uniRank selection criteria:

  • being chartered, licensed or accredited by the appropriate higher education-related organization in each country
  • offering at least three-year bachelor's degrees or postgraduate master's or doctoral degrees
  • delivering courses predominantly in a traditional, non-distance education format

This uniRank page also provides some information on the adoption of the social platform YouTube among higher education institutions in the world.

2024 YouTube University Rankings by country

Choose a country below to find out which higher education institutions are the most popular on YouTube within that country:


uniRank YouTube Adoption Rate

Currently, an estimated 9,466 out of a total of 13,888 (68.16%) higher education institutions included in the uniRank database have adopted an official institutional YouTube channel. The estimated number of Universities adopting a YouTube channel has been calculated by identifying institutional YouTube channels through two methods:

  • direct submission from Universities
  • a search of YouTube channel links publicly published on the universities' homepages
For this reason, the above number and the uniRank YouTube Adoption Rate below could be underestimated if higher education institutions have not submitted a YouTube channel to us or if they do not publicly publish a link to their official YouTube channel on their website's homepage.


  Oct 2018 May 2019 Oct 2019 May 2020 Apr 2023 Sep 2023 Apr 2024
Total number of Universities in uniRank 13,590 13,598 13,619 13,723 13,837 13,909 13,888
Number of Universities on YouTube 7,019 7,589 8,153 8,381 9,226 9,352 9,466
uniRank YouTube Adoption Rate 51.65% 55.81% 59.86% 61.07% 66.68% 67.23% 68.16%

Popularity and Engagement factors

University YouTube channels reach different levels of adoption, popularity and engagement depending on various factors including:

Micro Factors

  • the University's reputation and size
  • the University's overall level of online presence, web popularity and distance education adoption rate
  • the University's level of adoption and use of YouTube as an additional channel to the institutional website

Macro Factors

  • the Country's Tertiary Education size
  • the Country's level of Internet penetration, usage and connection speeds
  • the Country's level of adoption and use of YouTube as a social media platform

uniRank YouTube University Ranking aim and methodology

The uniRank YouTube University Ranking seeks to offer an approximate measure of popularity for each university on the YouTube social media platform, based on their total number of subscribers. It is important to note that this ranking does not assess the quality of education or the level of academic services provided by these institutions.
Some larger universities have established multiple YouTube pages, often associated with specific faculties or administrative areas such as Admissions, Marketing and Communications, Alumni and so on. For the purpose of uniRank YouTube University Ranking, we have selected the most general institutional YouTube page for each university to compile rankings for each country and identify the top 200 universities on YouTube.

20 oldest Universities' YouTube channels

Here is a uniRank list of the 20 oldest universities' YouTube channels, created as early as July 2005, just a few months after YouTube's inception, for your curiosity:

  • 2005, Jul - New Jersey Institute of Technology
  • 2005, Aug - Case Western Reserve University
  • 2005, Sep - Harvard University
  • 2005, Sep - New York University
  • 2005, Oct - Boston University
  • 2005, Oct - Duke University
  • 2005, Oct - Abilene Christian University
  • 2005, Oct - Baker College
  • 2005, Oct - Reichman University
  • 2005, Oct - University of Oxford
  • 2005, Oct - University of Kansas
  • 2005, Nov - Dartmouth College
  • 2005, Nov - The University of Arizona
  • 2005, Nov - The Evergreen State College
  • 2005, Dec - University of Massachusetts Amherst
  • 2005, Dec - Kungliga Tekniska högskolan
  • 2005, Dec - Marist College
  • 2005, Dec - University of Michigan
  • 2005, Dec - Louisiana State University
  • 2006, Jan - Grand Valley State University

Top 200 Universities on YouTube in the world

Find out which ones are the top 200 most popular Universities on YouTube in the world based on the total number of channel subscribers.

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