Colleges and Universities on YouTube

Overview

This uniRank page provides some information on the adoption of the social platform YouTube among higher education institutions and leads to the most comprehensive list of Universities and Colleges with an official presence on YouTube. The list is arranged alphabetically by country name and then ranked by total number of subscribers. YouTube data/rankings are extracted and published twice a year, in April and October, and the current first edition is based on data extracted in October 2018.


1) YouTube Adoption Rate

Currently 7,019 out of a total of 13,590 higher education institutions included in the uniRank database have adopted an official institutional YouTube page:


uniRank World Universities YouTube Adoption Rate: 51.65%


2) Popularity and Engagement factors

University YouTube pages reach different levels of adoption, popularity and engagement depending on various factors including:

Micro Factors

  • the University's reputation and size
  • the University's overall level of online presence, web popularity and distance education adoption rate
  • the University's level of adoption and use of YouTube as an additional channel to the institutional website
Macro Factors
  • the Country's Tertiary Education size
  • the Country's level of Internet usage and connection speeds
  • the Country's level of adoption and use of YouTube as a social media platform

3) YouTube University Rankings aim and methodology

Some large Universities have adopted multiple YouTube pages associated, for example, to each Faculty and/or to each administrative area (i.e. Admissions, Marketing and Communications, Alumni, etc.). uniRank has chosen the most general institutional YouTube page for each University in order to publish its uniRank YouTube University Ranking for each country and for the top 200 Universities on YouTube listings.
The uniRank YouTube University Ranking's aim is to provide an approximate popularity index of each University in the YouTube social media platform based on the total number of subscribers; it is not intended to rank higher education organisations or their programs, by the quality of education or level of academic services provided.


4) Statistical snapshot

Below it is shown the average number of YouTube subscribers for all University YouTube pages included in the uniRank database and the highest number of YouTube subscribers achieved by a single University (Stanford University; data October 2018).

World Average number of YouTube subscribers: 1,999
World Highest number of YouTube subscribers: 828,990


5) uniRank YouTube University Rankings

Choose a country below to find out which Universities are the most popular higher education institutions on YouTube within that country:


Related resources