Universities on YouTube

Universities on YouTube

2023 YouTube University Rankings


What are the most popular Universities on YouTube? uniRank answers this question by publishing the 2023 YouTube University Ranking (April 2023 data) of all world higher-education institutions on YouTube meeting the following uniRank selection criteria:

  • being chartered, licensed or accredited by the appropriate higher education-related organization in each country
  • offering at least three-year bachelor's degrees or postgraduate master's or doctoral degrees
  • delivering courses predominantly in a traditional, non-distance education format

This uniRank page also provides some information on the adoption of the social platform YouTube among higher education institutions in the world.

2023 YouTube University Rankings by country

Choose a country below to find out which higher education institutions are the most popular on YouTube within that country:


uniRank YouTube Adoption Rate

Currently, an estimated 9,226 out of a total of 13,837 (66.68%) higher education institutions included in the uniRank database have adopted an official institutional YouTube channel. The estimated number of Universities adopting a YouTube channel has been calculated by identifying institutional YouTube channels through two methods:

  • direct submission from Universities
  • a search of YouTube channel links publicly published on the universities' homepages
For this reason, the above number and the uniRank YouTube Adoption Rate below could be underestimated if higher education institutions have not submitted a YouTube channel to us or if they do not publicly publish a link to their official YouTube channel on their website's homepage.


  Oct 2018 May 2019 Oct 2019 May 2020 Apr 2023
Total number of Universities in uniRank 13,590 13,598 13,619 13,723 13,837
Number of Universities on YouTube 7,019 7,589 8,153 8,381 9,226
uniRank YouTube Adoption Rate 51.65% 55.81% 59.86% 61.07% 66.68%

Popularity and Engagement factors

University YouTube channels reach different levels of adoption, popularity and engagement depending on various factors including:

Micro Factors

  • the University's reputation and size
  • the University's overall level of online presence, web popularity and distance education adoption rate
  • the University's level of adoption and use of YouTube as an additional channel to the institutional website

Macro Factors

  • the Country's Tertiary Education size
  • the Country's level of Internet penetration, usage and connection speeds
  • the Country's level of adoption and use of YouTube as a social media platform

uniRank YouTube University Ranking aim and methodology

The uniRank YouTube University Ranking aims to provide an approximate popularity index of each University in the YouTube social media platform based on the total number of subscribers; it is not intended to rank higher education organizations or their programs, by the quality of education or level of academic services provided.
Some large Universities have adopted multiple YouTube pages associated, for example, with each Faculty and/or to each administrative area (i.e. Admissions, Marketing and Communications, Alumni, etc.). uniRank has chosen the most general institutional YouTube page for each University to publish its uniRank YouTube University Ranking for each country and the top 200 Universities on YouTube listings.

20 oldest Universities' YouTube channels

As a curiosity, we publish below a list of the 20 oldest Universities' YouTube Channels that were created starting from July 2005, just a few months after YouTube was founded:
  • New Jersey Institute of Technology (July 2005)
  • Case Western Reserve University (August 2005)
  • Harvard University (September 2005)
  • New York University (September 2005)
  • Boston University (October 2005)
  • Duke University (October 2005)
  • Abilene Christian University (October 2005)
  • Baker College (October 2005)
  • Reichman University (October 2005)
  • University of Oxford (October 2005)
  • University of Kansas (October 2005)
  • Dartmouth College (November 2005)
  • The University of Arizona (November 2005)
  • The Evergreen State College (November 2005)
  • University of Massachusetts Amherst (December 2005)
  • Kungliga Tekniska högskolan (December 2005)
  • Marist College (December 2005)
  • University of Michigan (December 2005)
  • Louisiana State University (December 2005)
  • Grand Valley State University (January 2006)

Top 200 Universities on YouTube in the world

Find out which ones are the top 200 most popular Universities on YouTube in the world.

Feedback / Error Report

Share Rankings

Interesting? Share these YouTube University rankings with your friends now.

Related resources

© uniRank since 2005