Universities on Facebook

2022 Facebook University Rankings

Introduction

What are the most popular Universities on Facebook? uniRank answers this question by publishing the 2022 Facebook University Rankings of higher-education institutions in the world meeting the following uniRank selection criteria:

being chartered, licensed or accredited by the appropriate higher education-related organization in each country
offering at least three-year bachelor's degrees or postgraduate master's or doctoral degrees
delivering courses predominantly in a traditional, non-distance education format

This uniRank page provides some information on the adoption of the social platform Facebook among higher education institutions and leads to the most comprehensive list of Universities with an official presence on Facebook.

Facebook University Rankings by country

Overview

uniRank Facebook Adoption Rate

Currently 10,611 out of a total of 13,865 (76.53% adoption rate) higher education institutions in the world, included in the uniRank database, have adopted an official institutional Facebook page:

	Aug 2018	Feb 2019	Aug 2019	Feb 2020	Aug 2020	Feb 2021	Nov 2022
Total number of Universities in uniRank	13,590	13,598	13,612	13,723	13,813	13,798	13,865
Number of Universities on Facebook	9,302	9,528	9,740	9,920	10,121	10,076	10,611
uniRank Facebook Adoption Rate^™	68.44%	70.07%	71.55%	72.29%	73.27%	73.02%	76.53%

Popularity and Engagement factors

University Facebook pages reach different levels of adoption, popularity and engagement depending on various factors including:

Micro Factors

the University's reputation and size
the University's overall level of online presence, web popularity and distance education adoption rate
the University's level of adoption and use of Facebook as an additional channel to the institutional website

Macro Factors

the Country's Tertiary Education size
the Country's level of Internet usage and connection speeds
the Country's level of adoption and use of Facebook as a social media platform

uniRank Facebook University Rankings aim and methodology

The uniRank Facebook University Ranking's aim is to provide an approximate popularity index of each University in the Facebook social media platform based on the total number of followers (in the past we used the total number of likes); it is not intended to rank higher education organisations or their programs, by the quality of education or level of academic services provided.
Some large Universities have adopted multiple Facebook pages associated, for example, to each Faculty and/or to each administrative area (i.e. Admissions, Marketing and Communications, Alumni, etc.). uniRank has chosen the most general institutional Facebook page for each University in order to publish its uniRank Facebook University Ranking^™ for each country and for the top 200 Universities on Facebook listings.

Statistical snapshot

Below it is shown the average number of Facebook likes or followers for all University Facebook pages included in the uniRank database and the highest number of Facebook likes or followers reached by a single University which currently is Harvard University. From November 2022 we switched from likes to followers due to changes in the Facebook API/policy and the optional public disclosure of the number of likes for each page. Please note that the total number of likes and the total number of followers of each University facebook page are usually strongly correlated and do not differ much between them.

	Aug 2018	Feb 2019	Aug 2019	Feb 2020	Aug 2020	Feb 2021	Nov 2022*
World Average number of Facebook likes or followers*:	35,747	36,856	38,097	39,036	39,917	41,768	46,475
World Highest number of Facebook likes or followers*:	5,255,828	5,332,531	5,441,044	5,514,335	5,669,364	6,148,338	6,500,000