Colleges and Universities on Facebook


This uniRank page provides some information on the adoption of the social platform Facebook among higher education institutions and leads to the most comprehensive list of Universities and Colleges with an official presence on Facebook. The list is arranged alphabetically by country name and then ranked by total number of likes/fans. Facebook data/rankings are extracted and published twice a year, in February and August, and the current edition is based on data extracted in August 2018.

1) Facebook Adoption Rate (Aug 2018)

Currently 9,302 out of a total of 13,590 higher education institutions included in the uniRank database have adopted an official institutional Facebook page:

uniRank World Universities Facebook Adoption Rate: 68.44%

2) Popularity and Engagement factors

University Facebook pages reach different levels of adoption, popularity and engagement depending on various factors including:

Micro Factors

  • the University's reputation and size
  • the University's overall level of online presence, web popularity and distance education adoption rate
  • the University's level of adoption and use of Facebook as an additional channel to the institutional website
Macro Factors
  • the Country's Tertiary Education size
  • the Country's level of Internet usage and connection speeds
  • the Country's level of adoption and use of Facebook as a social media platform

3) Facebook University Rankings aim and methodology

Some large Universities have adopted multiple Facebook pages associated, for example, to each Faculty and/or to each administrative area (i.e. Admissions, Marketing and Communications, Alumni, etc.). uniRank has chosen the most general institutional Facebook page for each University in order to publish its uniRank Facebook University Ranking for each country and for the top 200 Universities on Facebook listings.
The uniRank Facebook University Ranking's aim is to provide an approximate popularity index of each University in the Facebook social media platform based on the total number of likes (fans count); it is not intended to rank higher education organisations or their programs, by the quality of education or level of academic services provided.

4) Statistical snapshot (Aug 2018)

Below it is shown the average number of Facebook likes/fans for all University Facebook pages included in the uniRank database and the highest number of Facebook likes/fans reached by a single University (Harvard University; data August 2018).

World Average number of Facebook likes/fans: 35,747
World Highest number of Facebook likes/fans: 5,255,828

5) uniRank Facebook University Rankings

Choose a country below to find out which Universities are the most popular higher education institutions on Facebook within that country:

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