Colleges and Universities on Facebook

2021 Facebook University Rankings New


This uniRank page provides some information on the adoption of the social platform Facebook among higher education institutions and leads to the most comprehensive list of Universities and Colleges with an official presence on Facebook. The list is arranged alphabetically by country name and then ranked by the total number of likes/fans. Facebook data/rankings are extracted and published twice a year, in February and August, and the current edition is based on data extracted in February 2021.

1) uniRank Facebook Adoption Rate

Currently 10,076 out of a total of 13,798 (73.06% adoption rate) higher education institutions in the world, included in the uniRank database, have adopted an official institutional Facebook page:

  Aug 2018 Feb 2019 Aug 2019 Feb 2020 Aug 2020 Feb 2021
Total number of Universities in uniRank 13,590 13,598 13,612 13,723 13,813 13,798
Number of Universities on Facebook 9,302 9,528 9,740 9,920 10,121 10,076
uniRank Facebook Adoption Rate 68.44% 70.07% 71.55% 72.29% 73.27% 73.06%

2) Popularity and Engagement factors

University Facebook pages reach different levels of adoption, popularity and engagement depending on various factors including:

Micro Factors

  • the University's reputation and size
  • the University's overall level of online presence, web popularity and distance education adoption rate
  • the University's level of adoption and use of Facebook as an additional channel to the institutional website
Macro Factors
  • the Country's Tertiary Education size
  • the Country's level of Internet usage and connection speeds
  • the Country's level of adoption and use of Facebook as a social media platform

3) uniRank Facebook University Rankings aim and methodology

The uniRank Facebook University Ranking's aim is to provide an approximate popularity index of each University in the Facebook social media platform based on the total number of likes (fans count); it is not intended to rank higher education organisations or their programs, by the quality of education or level of academic services provided.
Some large Universities have adopted multiple Facebook pages associated, for example, to each Faculty and/or to each administrative area (i.e. Admissions, Marketing and Communications, Alumni, etc.). uniRank has chosen the most general institutional Facebook page for each University in order to publish its uniRank Facebook University Ranking for each country and for the top 200 Universities on Facebook listings.

4) Statistical snapshot

Below it is shown the average number of Facebook likes/fans for all University Facebook pages included in the uniRank database and the highest number of Facebook likes/fans reached by a single University which currently is Harvard University (February 2021 data).

  Aug 2018 Feb 2019 Aug 2019 Feb 2020 Aug 2020 Feb 2021
World Average number of Facebook likes: 35,747 36,856 38,097 39,036 39,917 41,768
World Highest number of Facebook likes: 5,255,828 5,332,531 5,441,044 5,514,335 5,669,364 6,148,338

5) uniRank Facebook University Rankings by country

Choose a country below to find out which Universities are the most popular higher education institutions on Facebook within that country:

6) Top 200 Universities on Facebook in the world

Find out which ones are the top 200 most popular Universities on Facebook in the world.

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