This uniRank page provides some information on the adoption of the social platform Facebook among higher education institutions and leads to the most comprehensive list of Universities and Colleges with an official presence on Facebook. The list is arranged alphabetically by country name and then ranked by the total number of followers. Facebook data/rankings are extracted and published twice a year and the current edition is based on data extracted in November 2022.
Currently 10,611 out of a total of 13,865 (76.53% adoption rate) higher education institutions in the world, included in the uniRank database, have adopted an official institutional Facebook page:
|Aug 2018||Feb 2019||Aug 2019||Feb 2020||Aug 2020||Feb 2021||Nov 2022|
|Total number of Universities in uniRank||13,590||13,598||13,612||13,723||13,813||13,798||13,865|
|Number of Universities on Facebook||9,302||9,528||9,740||9,920||10,121||10,076||10,611|
|uniRank Facebook Adoption Rate™||68.44%||70.07%||71.55%||72.29%||73.27%||73.02%||76.53%|
University Facebook pages reach different levels of adoption, popularity and engagement depending on various factors including:
The uniRank Facebook University Ranking's aim is to provide an approximate popularity index of each University in the Facebook social media platform based on the total number of followers (in the past we used the total number of likes); it is not intended to rank higher education organisations or their programs, by the quality of education or level of academic services provided.
Some large Universities have adopted multiple Facebook pages associated, for example, to each Faculty and/or to each administrative area (i.e. Admissions, Marketing and Communications, Alumni, etc.). uniRank has chosen the most general institutional Facebook page for each University in order to publish its uniRank Facebook University Ranking™ for each country and for the top 200 Universities on Facebook listings.
Below it is shown the average number of Facebook likes or followers for all University Facebook pages included in the uniRank database and the highest number of Facebook likes or followers reached by a single University which currently is Harvard University. From November 2022 we switched from likes to followers due to changes in the Facebook API/policy and the optional public disclosure of the number of likes for each page. Please note that the total number of likes and the total number of followers of each University facebook page are usually strongly correlated and do not differ much between them.
|Aug 2018||Feb 2019||Aug 2019||Feb 2020||Aug 2020||Feb 2021||Nov 2022*|
|World Average number of Facebook likes or followers*:||35,747||36,856||38,097||39,036||39,917||41,768||46,475|
|World Highest number of Facebook likes or followers*:||5,255,828||5,332,531||5,441,044||5,514,335||5,669,364||6,148,338||6,500,000|
Choose a country below to find out which Universities are the most popular higher education institutions on Facebook within that country:
Find out which ones are the top 200 most popular Universities on Facebook in the world.