Colleges and Universities on Instagram

2020 Instagram University Rankings


This uniRank page provides some information on the adoption of the social platform Instagram among higher education institutions and leads to the most comprehensive list of Universities and Colleges with an official presence on Instagram. The list is arranged alphabetically by country name and then ranked by total number of followers. Instagram data/rankings are extracted and published twice a year and the current edition is based on data extracted in April 2021.

1) Instagram Adoption Rate

Currently 6,767 out of a total of 13,813 higher education institutions included in the uniRank database have adopted an official institutional Instagram page:

  Sep 2018 Apr 2019 Sep 2019 Apr 2020 Oct 2020
Total number of Universities in uniRank 13,590 13,598 13,612 13,723 13,813
Number of Universities on Instagram 5,103 5,247 6,041 6,472 6,767
uniRank Instagram Adoption Rate 37.55% 38.59% 44.38% 47.16% 48.99%

2) Popularity and Engagement factors

University Instagram pages reach different levels of adoption, popularity and engagement depending on various factors including:

Micro Factors

  • the University's reputation and size
  • the University's overall level of online presence, web popularity and distance education adoption rate
  • the University's level of adoption and use of Instagram as an additional channel to the institutional website
Macro Factors
  • the Country's Tertiary Education size
  • the Country's level of Internet usage and connection speeds
  • the Country's level of adoption and use of Instagram as a social media platform

3) Instagram University Rankings aim and methodology

Some large Universities have adopted multiple Instagram pages associated, for example, to each Faculty and/or to each administrative area (i.e. Admissions, Marketing and Communications, Alumni, etc.). uniRank has chosen the most general institutional Instagram page for each University in order to publish its uniRank Instagram University Ranking for each country and for the top 200 Universities on Instagram listings.
The uniRank Instagram University Ranking's aim is to provide an approximate popularity index of each University in the Instagram social media platform based on the total number of followers; it is not intended to rank higher education organisations or their programs, by the quality of education or level of academic services provided.

4) Statistical snapshot

Below it is shown the average number of Instagram followers for all University Instagram pages included in the uniRank database and the highest number of Instagram followers achieved by a single University (Harvard University; data October 2020).

  Sep 2018 Apr 2019 Sep 2019 Apr 2020 Oct 2020
World Average number of Instagram followers: 8,336 11,488 8,944 10,365 11,649
World Highest number of Instagram followers: 861,711 1,111,129 1,349,343 1,561,999 1,734,975

5) uniRank Instagram University Rankings

Choose a country below to find out which Universities are the most popular higher education institutions on Instagram within that country:

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