This uniRank page provides some information on the adoption of the social platform Twitter among higher education institutions and leads to the most comprehensive list of Universities and Colleges with an official presence on Twitter. The list is arranged alphabetically by country name and then ranked by total number of followers. Twitter data/rankings are extracted and published twice a year and the current edition is based on data extracted in March 2019.
Currently 7,584 out of a total of 13,598 higher education institutions included in the uniRank database have adopted an official institutional Twitter page:
|Aug 2018||Mar 2019|
|Total number of Universities in uniRank||13,590||13,598|
|Number of Universities on Twitter||7,410||7,584|
|uniRank Twitter Adoption Rate™||54.53%||55.77%|
University Twitter pages reach different levels of adoption, popularity and engagement depending on various factors including:
Some large Universities have adopted multiple Twitter pages associated, for example, to each Faculty and/or to each administrative area (i.e. Admissions, Marketing and Communications, Alumni, etc.). uniRank has chosen the most general institutional Twitter page for each University in order to publish its uniRank Twitter University Ranking™ for each country and for the top 200 Universities on Twitter listings.
The uniRank Twitter University Ranking's aim is to provide an approximate popularity index of each University in the Twitter social media platform based on the total number of followers; it is not intended to rank higher education organisations or their programs, by the quality of education or level of academic services provided.
Below it is shown the average number of Twitter followers for all University Twitter pages included in the uniRank database and the highest number of Twitter followers achieved by a single University (Universidad Nacional Autónoma de México; data March 2019 ).
|Aug 2018||Mar 2019|
|World Average number of Twitter followers:||11,204||11,488|
|World Highest number of Twitter followers:||3,055,914||3,098,660|
Choose a country below to find out which Universities are the most popular higher education institutions on Twitter within that country: