Colleges and Universities on Twitter

Overview

This uniRank page provides some information on the adoption of Twitter among higher education institutions and leads to the most comprehensive online list of accredited Universities and Colleges with an official presence on Twitter ranked by total number of followers.


1) Twitter Adoption Rate

Currently 6,415 out of a total of 13,146 higher education institutions included in the uniRank database have adopted an official institutional Twitter page:


uniRank World Universities Twitter Adoption Rate: 48.80%


uniRank World Universities Twitter Adoption Rate, Pie Chart


2) Popularity and Engagement factors

University Twitter pages reach different levels of adoption, popularity and engagement depending on various factors including:

Micro Factors

  • the University's reputation and size
  • the University's overall level of online presence, web popularity and distance education adoption rate
  • the University's level of adoption and use of Twitter as an additional channel to the institutional website
Macro Factors
  • the Country's Tertiary Education size
  • the Country's level of Internet usage and connection speeds
  • the Country's level of adoption and use of Twitter as a social media platform

3) Twitter University Rankings aim and methodology

Some large Universities have adopted multiple Twitter pages associated, for example, to each Faculty and/or to each administrative area (i.e. Admissions, Marketing and Communications, Alumni, etc.). uniRank has chosen the most general institutional Twitter page for each University in order to publish its uniRank Twitter University Ranking for each country and for the top 200 Universities on Twitter listings.
The uniRank Twitter University Ranking's aim is to provide an approximate popularity index of each University in the Twitter social media platform based on the total number of followers; it is not intended to rank higher education organisations or their programs, by the quality of education or level of academic services provided.


4) Statistical snapshot

Below it is shown the average number of Twitter followers for all University Twitter pages included in the uniRank database and the highest number of Facebook followers achieved by a single University (Universidad Nacional Autónoma de México; data March 2018).

World Average number of Twitter followers: 11,986
World Highest number of Twitter followers: 2,980,174


5) uniRank Twitter University Rankings

Choose a country below to find out which Universities are the most popular higher education institutions on Twitter within that country: