The University of Tennessee, Knoxville's X page

The University of Tennessee, Knoxville's X (Twitter) Page Review New

X (Twitter) Page Overview

Published Title

UT Knoxville

Published Description

The official Twitter of the University of Tennessee, Knoxville. #GoVols

Creation date

January 2009

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X (Twitter) Page Stats and Metrics

Page Stats and Metrics

Total # of Followers: 159,700
Total # of Posts: 20,400
Date of latest post*: n.a.
Average monthly posts**: 114

Short Guide to X (Twitter) Stats and Metrics


0) Introduction to X (Twitter) Stats and Metrics

X (Twitter) stats and metrics refer to the quantitative data and statistics that provide insights into the performance and engagement levels of a Twitter account. These metrics are important for evaluating the effectiveness of The University of Tennessee, Knoxville's presence on the platform and understanding its reach and impact.


1) Total Number of Followers: an Indicator of Popularity of a University

The total number of followers indicates the size of the audience that The University of Tennessee, Knoxville can potentially reach through its X (Twitter) account. A higher number of followers often signifies a larger and more engaged community, which can be a strong indicator of The University of Tennessee, Knoxville's popularity and influence in the online space.


2) Total Number of Posts: an Indicator of X Page Activity

The total number of posts (formerly tweets) reflects how active The University of Tennessee, Knoxville is on X (Twitter). If there are very few posts, it may suggest that the page is either inactive or that The University of Tennessee, Knoxville's social media representatives are not placing significant emphasis on this particular channel. Regular and consistent tweeting is key to maintaining an active and engaging presence.


3) Date of Latest Post: an Indicator of recent X Page Activity

The date of the latest post provides relevant information about the recent activity of The University of Tennessee, Knoxville's X (Twitter) page. A recent post indicates an active and up-to-date presence. Conversely, if the latest post is significantly old, it may suggest that the Twitter page has been inactive or potentially abandoned for an extended period.


4) Average Monthly Posts: Correlation with Engagement Metrics

This metric quantifies how frequently The University of Tennessee, Knoxville's social media representatives post new content (formerly known as tweeting). It serves as a starting point for analyzing the correlation between posting frequency and various engagement metrics, such as number of followers, likes, retweets and replies. Understanding this relationship can help refine The University of Tennessee, Knoxville's content strategies for optimal audience engagement.

Read also our article about the Importance of Social Media for Universities and prospective students.


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