This uniRank page provides some information on the adoption of the social platform Facebook among higher education institutions and leads to the most comprehensive list of Universities and Colleges with an official presence on Facebook. The list is arranged alphabetically by country name and then ranked by total number of likes/fans. Facebook data/rankings are extracted and published twice a year, in February and August, and the current edition is based on data extracted in August 2018.
Currently 9,302 out of a total of 13,590 higher education institutions included in the uniRank database have adopted an official institutional Facebook page:
uniRank World Universities Facebook Adoption Rate™: 68.44%
University Facebook pages reach different levels of adoption, popularity and engagement depending on various factors including:
Some large Universities have adopted multiple Facebook pages associated, for example, to each Faculty and/or to each administrative area (i.e. Admissions, Marketing and Communications, Alumni, etc.). uniRank has chosen the most general institutional Facebook page for each University in order to publish its uniRank Facebook University Ranking™ for each country and for the top 200 Universities on Facebook listings.
The uniRank Facebook University Ranking's aim is to provide an approximate popularity index of each University in the Facebook social media platform based on the total number of likes (fans count); it is not intended to rank higher education organisations or their programs, by the quality of education or level of academic services provided.
Below it is shown the average number of Facebook likes/fans for all University Facebook pages included in the uniRank database and the highest number of Facebook likes/fans reached by a single University (Harvard University; data August 2018).
World Average number of Facebook likes/fans: 35,747
World Highest number of Facebook likes/fans: 5,255,828
Choose a country below to find out which Universities are the most popular higher education institutions on Facebook within that country: