Ghana Institute of Journalism's X page

Ghana Institute of Journalism's X (Twitter) Page Review New

X (Twitter) Page Overview

Published Title

GIJ Official

Published Description

The Ghana Institute of Journalism is a Public university in Ghana that specializes in media and communication training.

Creation date

February 2019

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X (Twitter) Page Stats and Metrics

Page Stats and Metrics

Total # of Followers: 321
Total # of Posts: 37
Date of latest post*: Jan 12, 2020
Average monthly posts**: 0.64

Short Guide to X (Twitter) Stats and Metrics


0) Introduction to X (Twitter) Stats and Metrics

X (Twitter) stats and metrics refer to the quantitative data and statistics that provide insights into the performance and engagement levels of a Twitter account. These metrics are important for evaluating the effectiveness of Ghana Institute of Journalism's presence on the platform and understanding its reach and impact.


1) Total Number of Followers: an Indicator of Popularity of a University

The total number of followers indicates the size of the audience that Ghana Institute of Journalism can potentially reach through its X (Twitter) account. A higher number of followers often signifies a larger and more engaged community, which can be a strong indicator of Ghana Institute of Journalism's popularity and influence in the online space.


2) Total Number of Posts: an Indicator of X Page Activity

The total number of posts (formerly tweets) reflects how active Ghana Institute of Journalism is on X (Twitter). If there are very few posts, it may suggest that the page is either inactive or that Ghana Institute of Journalism's social media representatives are not placing significant emphasis on this particular channel. Regular and consistent tweeting is key to maintaining an active and engaging presence.


3) Date of Latest Post: an Indicator of recent X Page Activity

The date of the latest post provides relevant information about the recent activity of Ghana Institute of Journalism's X (Twitter) page. A recent post indicates an active and up-to-date presence. Conversely, if the latest post is significantly old, it may suggest that the Twitter page has been inactive or potentially abandoned for an extended period.


4) Average Monthly Posts: Correlation with Engagement Metrics

This metric quantifies how frequently Ghana Institute of Journalism's social media representatives post new content (formerly known as tweeting). It serves as a starting point for analyzing the correlation between posting frequency and various engagement metrics, such as number of followers, likes, retweets and replies. Understanding this relationship can help refine Ghana Institute of Journalism's content strategies for optimal audience engagement.

Read also our article about the Importance of Social Media for Universities and prospective students.


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